When conversing with someone replies we receive are important to know how to continue our conversation. If the conversation is a business meeting is even more important to interpret the signals for greater effectiveness.
The design of your website should always encourage your visitors to take decisions. A good website is one that makes business needs and this is supported by three strategies.
Website development strategy:
- Target Audience
- Conversions
- Greater Effectiveness
- Continuous Improvement
- Consistent traffic
Target Audience
Do you really understand why your visitors are coming to your web site? What are their needs and motivation? What problems they intend to solve? Where are they? Do you know their education, gender and age? It is important to understand the motivations of your target audience. The goal should be to present a solution that clearly resolves the issue you are having your potential customers.
Conversions
The solution is a web design that always aims to solve the problems of the visitors. Make clear, visible and compelling way to your homepage. Try to design a clear sequence of sale with a course of action to take (the sales funnel). Take the time to answer any questions you may have concerned. You can also design the elements of trust in the website to reduce fear and encourage users to buy or hire their services.
Greater Effectiveness
Each page of your site should have a specific goal. Each page of your site a user should ask some action to help you interact with your visitors. If the page has no clear objective it is impossible for the best since it does not know what they’re asking.
Continuous Improvement
Once you define a page for your first test looks for the next page that is important to optimize. Improve and adapt the most important pages of your site makes it cool and effectiveness improves all the time.
Consistent Traffic
Decide where you want your traffic comes before launching your website. This could be paid advertising PPC, organic SEO, social media channels, send bulk mails or some other method of online marketing. The important thing to remember is to bring interested and qualified visitors to your website.
Once you’ve planned your site, configure a measurement process such as Google Analytics. Sets the key parameters to track and then trace these on a regular basis so that you can monitor your progress.
