SEO is an indispensable part of making your online presence work for you. While it may not seem a daunting task, the vast amount of information that is floating around the web only makes it all the more confusing about what works and what doesn’t. The biggest joke is that the people who write about SEO matters need not necessarily be the experts on the topic always. So, how do you find the right SEO provider for the task? Are they all just as good as they claim to be? Will any SEO provider do? Let us find out.
Unless you know what it is that your customers will seek from your website, you will just be putting up random stuff and losing out on the ranking race.
Once your SEO Company starts the job, focus on building a good rapport with them and understanding and communicating your expectations clearly. Also, the basic SEO principles are more than necessary to help you get where you belong.
There are special checklists that are formed based on the Firm standards and the clients or the customers’ requirement.
Create a Website Plan
Here is what you should know about what the information will look like and what is the goal of each key page will be.
Increasing Your Website Traffic Flow:
This part of the website Merchandise checklist is aimed at attracts people to visit the website in various ways. Don’t put all of your eggs into the Google basket. Focus on below They are
Content Creation:
- Develop 100 new 300-800 word posts targeting the Best keywords that you researched. Post one every 1, 2, or 3 days depending on how many your team can hustle. Have few more ready for future use.
- Include one to three images per post. You can replace an image with a video. Use better captions on your images because people always read those.
- Produce those top 10 posts, they’re great click bait. Include an image for each list item.
Social Media:
- Setup Hoot suite to link up all social accounts and share niche-related content. Your content should be the link shared in one of every seven to ten posts.
- Share images with subtle watermarks.
Pay-Per-Click (PPC) Advertising:
- Calculate how much you can afford to pay per lead/sale while knowing your margins. Use your average sale value (profits) and your average close rate to determine the value of a lead.
- Use the Google Keyword Planner to get a correct idea of the average cost-per-clicks on Ad Words.
- Initially assume a low 1% conversion rate (to be conservative, it’s better to be pleasantly surprised rather than disappointed) for your clicks.
- Consider other platforms too such as Face book Ads, and others.
- If you have identified “influencers” in your niche, you can target your Twitter ads specifically to them. If you use the right message and content, they might spread the word about you to their entire audience (and you don’t have to pay for that)!
- Build and clearly Project your campaigns to drive traffic only if your research shows it would be profitable.
Stage 3: Optimize:
This phase of the website Marketing checklist is where you look at your actual data, know what techniques and sources are generating the most sales and leads, and then show your effort on improving those results. This is the time to make hypotheses and test them in order to optimize you conversion rates.
Read through the webmarketingexperts.com.au reviews by visiting the website to know more about how SEO and SMM work and the importance of having a website.
