The SEO industry is highly competitive and there are rampant deceptions that we need to be aware of. As professionals and clients, we need to address them. Business owners need to be fully aware about things that they will get when they hire an online marketing company. SEO professionals typically provide basic SEO services, social media marketing and link building. In order to make sure that we get reliable SEO services, we should ask how many hours each month the SEO professional would actually optimize our website. The SEO company should also do the overall marketing and optimization task manually and automation should be used only to speed up tedious and repetitive tasks. Reliable SEO professional will also work on the inner mechanism of the website when performing optimization, other than the external marketing efforts.
Social media might seem like unmapped territory, Buy Social Signals create and support relationships through thoughtful online interaction, social shares on keyword rankings is dependent upon the niche and competitiveness of a keyword.
Before agreeing to sign the contract, the company should be able to provide us with good enough list on things that we have done. We should also obtain reliable analysis on the overall progress. Because external marketing efforts are essential for the success of any SEO campaign, SEO professionals should also include things that they will do and provide us with an update of things that they have accomplished. We should also know what keywords and keyphrases to be focused during the overall campaign. The marketing of our business should be aimed in proper geographical regions. SEO professionals should keep us updated with their current marketing efforts and what mini goals that seek to achieve during specific duration of time. Honest professionals will try to provide added benefits, because they care about our success and establishing long-term relationship.
When the SEO campaign is about to end, SEO professionals should thoroughly and honestly assess our website. There should be a list of plans and objectives that they have achieved. This will allow us to know whether the marketing campaign has been successful.
In reality, it takes a huge amount of work to rank well with competitive keywords and keyphrases. No legitimate SEO companies will put forth this kind of huge effort with only $250 a month. For moderately competitive keywords, we may need to spend at least $500 per month and the overall cost could rise exponentially if the keyword is very competitive. In fact, there have been multiple million dollar campaigns to achieve good ranks for competitive keywords and keyphrases. In general, our investment could pay for itself in the end.
We should be aware of SEO professionals who are agree for a bargain basement price. Very appealing pricing in SEO industry should be scrutinized more closely. There are cases that these professionals use “grey” methods could become negated once Google applies its major algorithm change. Also, no automated SEO software can replace honest, manual works. SEO campaign is an integral and expansive manual work, so we must be flexible enough to adapt to unique situations of the clients and niche.
