Posts in tag
mad man
Partnering With The Consumer: How Big Data Is Changing Marketing
In the 1950s, real-world Mad Man David Ogilvy set a new bar of expectations for product promotion when he introduced the concept of data analytics to the realm of advertising. Up to that point, advertising mainly relied on fear-based messaging that exploited generally known anxieties, mostly related to social standing. But Ogilvy’s experience at Gallup …
