Science is an inseparable part of human life and over the time, the most complicated organ of the human body, the brain, has been the most sought after topic of research, simply to decipher its complexities.
As scientists still struggle to understand the human brain by employing the latest techniques, businessmen too have had to join the league, to enhance their sale. According to neuroscience, about 90% of human reactions are driven by deeply embedded thoughts and emotions. These thoughts and emotions are not something that can be unravelled just through any kind of survey. Businessmen are concerned with this aspect of human nature because, their entire business thrives on how a particular consumer conceives their products to be.
It thus becomes essential for any business company, to know the true mind of their consumers. This is where Neuroscience comes into the scenario. The business consulting company NeuroSense Consulting, has based its agendas on helping various business entrepreneurs by – identifying and analysing the consumer’s feelings and biases through various online tests, and then devising strategies and plans as to how the business can be expanded.
This coaching of neuroscience in business is administered by efficient coaches like Susan J.Strating, only to professionals who seriously intend on understanding their customers. The programme followed to render these coachings, is extremely structured and guaranteed to bring about successful outcomes.
Mostly these are leadership trainings into which, neuroscience is amalgamated. The leaders of various companies are educated with- customised management training, leadership development and succession planning, and change management. The leaders in turn take their lessons and confer them onto the large team of members that they are entitled to lead, for the efficient running of the company.
NeuroSense Consulting has incorporated Neuroscience in their programme, to help their commercial clients, understand their consumers diligently. The company believes that relying just on a consumer’s spoken feedback is not sufficient, it is very important to enter into the inner recesses of the consumer, so as to hook the consumer emotionally to the product.
In order to fulfil this criterion, the Neuroscience regulated company, Neurosense, has designed online tests that very skilfully draw out the subconscious answers of the consumers. It does not just stop at this, it goes on to suggest strategies of marketing to its clients, which include, the design and look of the new product, its media strategy, packaging and every other possible aspect that needs to be taken care of. An additional facility provided by this consultancy is FMRI, i.e. functional MRI of the brain, in order to understand the human brain better.
Involving science into business has given it another rather new term, ’neuromarketing’. This is what, Susan J. Strating, very resourcefully imparts to the numerous company leaders. With each passing day, Neuromarketing is coming more into the spotlight and is giving sky reaching success to big companies. The fact that the business entrepreneurs can read the minds of their consumers has become the driving force of every marketer.
